Product Marketing Specialist
Runwayextenders
Our Mission, Your Success
We link professionals from Kosovo, Albania and North Macedonia with top US start-ups, by empowering challenge seekers like you to build successful careers. Our ultimate vision is to offer exclusive career opportunities with a focus on attracting, retaining, and developing the best talents.
About Our Client
Our well-funded US client is transforming how consumers and businesses access clean energy, tackling climate change through technology at scale. The Product Marketing Specialist will help drive product marketing, sales enablement, and go-to-market initiatives while building AI-powered workflows that make marketing processes faster and more scalable. This role is ideal for a self-directed, curious marketer who takes ownership, moves quickly, and is excited to leverage AI to build smarter ways of working.
Responsibilities
- Build and maintain AI-powered workflows that automate marketing and sales enablement processes.
- Create AI-driven content such as battlecards, FAQs, playbooks, one-pagers, and campaign materials.
- Turn competitive, market, customer, and win/loss research into clear, actionable insights.
- Develop workflows to support product launches, buyer personas, customer segmentation, and GTM initiatives.
- Partner with Marketing, Sales, Product, and Customer Success teams to improve processes and content.
- Research, test, and recommend new AI tools and help teams adopt them effectively.
Requirements
- 2+ years of experience in marketing, sales enablement, marketing operations, AI, or a related field.
- Hands-on experience with LLMs, prompt engineering, custom GPTs, Claude Skills, AI agents, or AI workflows.
- Strong automation mindset with the ability to turn manual processes into scalable systems.
- Strong writing, communication, organizational, and problem-solving skills.
- Ability to work independently and adapt to a fast-changing environment.
- Experience collaborating cross-functionally with Marketing, Sales, Product, or Customer Success teams.
Nice-to-Haves
- Experience with HubSpot, Salesforce, Marketo, Pardot, or similar marketing tools.
- Experience creating B2B content such as case studies, whitepapers, or sales enablement materials.
- Experience with Product Marketing, Go-to-Market (GTM), or marketing operations.
- Experience in a high-growth SaaS environment or interest in the energy industry.
Other Details
- Fully remote position.
- Working hours: 3:00 PM – 11:00 PM (Prishtina, Tirana, Skopje time)
- Private health insurance provided.
- Company-provided, high-quality office equipment.
Join as a Product Marketing Specialist, driving AI-powered marketing workflows, sales enablement, and scalable content strategies across a fast-growing B2B environment.